Controversial Television Advertising   Term Paper ID:39024 Click to get this paper

Essay Subject: This paper examines four articles two pro and two con the assertion that television ...... More...

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Paper Abstract: This paper examines four articles, two pro and two con on the topic of television advertising as misleading. Ways in which TV advertising is misleading to consumers, state lottery advertising, television advertising standards. Paper Introduction: Controversial Television Advertising Television advertising despite government censorship and mediacontrol to the contrary can still be quite misleading Step Article Supporting ViewpointsIn When Creativity Isn\'t Enough Robert G Simon-an advertising lawyer-describes the complex regulations involved in media censorship that cancause ad campaigns to be discarded He points out that despiteregulations there are several factors that make it easy for misleadingadvertising to gain the airwaves anyway Article Supporting ViewpointsIn Section Misleading Advertising the ASA\'s article on the subjectpoints out that television advertising can Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. Journal of Consumer Affairs, 24(2). Retrieved on January 22, 2 7 from: http://find.galegroup.com/ovrc/infomark.do?&contentSet=GSRC&type=retrie ve&tabID=T 1 &prodId=OVRC&docId=EJ3 1 2212 8&source=gale&srcprod=OVRC&u serGroupName=uphoenixcustom&version=1. For example, if a consumer sees a rug on sale for$2 , and the ad says that this is 4 % off its regular retail price, theconsumer has no way of knowing how long it has been at the regular retailprice; the advertiser can put it at that price for less than a day, thenreduce the price to $2 -which may its actual legitimate price rather thana discounted price.Article #3 - Differing ViewpointsIn "State Lotteries Are an Ethical Source of Government Revenue," from theNorth American Association of State and Provincial Lotteries counters thetypical arguments against lottery advertising, stating that the advertisingis not misleading, nor is it directed at lower-income groups, and that theproceeds of lottery ticket sales are used to fund education and "otherworthy causes" ("State Lotteries Are an Ethical Source of GovernmentRevenue," 2 2).Article #4 - Differing ViewpointsIn "Television station standards for acceptable advertising," by Herbert J.Rotfeld, Patrick R. 392). Explain why. Lottery advertising is not regulated by the Federal Trade Commission but is subject to FTC regulation because of lotteries being operated by state governments ("State Lotteries Are an Ethical Source of Government Revenue," 2 2). Television Station Standards for Acceptable Advertising. ReferencesAbernethy, A.M., Parsons, P.R., Pavlik, J.V., & Rotfeld, H.J. Retrieved on January 22, 2 7 from: http://www.medialit.org/reading_room/article22 .htmlState Lotteries Are an Ethical Source of Government Revenue. (2 2). "State Lotteries Are an Ethical Source of Government Revenue" is weakest because it is an attempt to justify lotteries rather than an unbiased exposition. (199 ). "When Creativity Isn't Enough" is the strongest because it provides information that is well supported with facts and targeted to the advertising industry. Thomson Gale. (n.d.). Retrieved on January 22, 2 7 from: http://www.questia.com/PM.qst?a=o&d=5 13 359Section 5: Misleading Advertising. Pavlik, theystate that "The primary goal of most stations' advertising clearance policyis to protect the audience, with 'not misleading the audience,' 'adaccuracy,' 'not offending the audience,' 'language used in an ad,' andother audience protection issues being very important" (199 , p. Facts that differ from my opinion (with article citations): . Which source is the weakest? Center for Media Literacy. . When Creativity Isn't Enough. Objectionable ad campaigns are often shown late at night or at other nonstandard times and are then stopped before the enforcers are alerted so that the incentive to prosecute is reduced (Simon, n.d.). The freedom of speech promoted by the Constitution weighs in as more valuable than stopping unethical advertisers (Simon, n.d.). . 392).Step 2Facts that support my opinion (with article citations): . Abernethy, and John V. "Even if everything stated is literally true, an advertisement may still mislead if it conceals significant facts or creates a false impression of relevant aspects of the product or service" ("Section 5: Misleading Advertising"). Simon-an advertising lawyer-describes the complex regulations involved in media censorship that cancause ad campaigns to be discarded. San Diego: Greenhaven Press. Lottery advertising is subject to review and restriction by governors and state and provincial legislators ("State Lotteries Are an Ethical Source of Government Revenue," 2 2). (n.d.). Explain why. Advertising can be misleading "even if it does not directly lead to financial loss or a misguided purchasing decision," if it causes viewers to "waste their time making enquiries, only to find that offers are unavailable or that there are important limitations" ("Section 5: Misleading Advertising"). . Opposing Viewpoints Resource Center. Controversial Television Advertising Television advertising, despite government censorship and mediacontrol to the contrary, can still be quite misleading.Step 1Article #1 - Supporting ViewpointsIn "When Creativity Isn't Enough," Robert G. ASA. . Policies and procedures that determine which ads are acceptable, the business activity generally referred to as the "clearance process," became a major focus of consumer protection concerns following deregulation of government involvement in advertising regulation (Rotfeld, Parsons, Abernethy, & Pavlik, 199 , p. Step 3 Which source is the strongest? He points out that despiteregulations, there are several factors that make it easy for misleadingadvertising to gain the airwaves anyway.Article #2 - Supporting ViewpointsIn "Section 5: Misleading Advertising," the ASA's article on the subjectpoints out that television advertising can be misleading because it doesnot provide consumers with "detailed, permanent information about productsand services" (n.d.). Questia. Retrieved on January 22, 2 7 from: http://www.asa.org.uk/asa/codes/tv_code/tv_codes/Section+5+- +Misleading+Advertising.htmSimon, R.G. . Parsons, Avery M. If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.