"FLYING MANE BICYCLE STORE."   Term Paper ID:20538 Click to get this paper

Essay Subject: Organizational analysis of [hypothetical] bicycle store to be located in Japan. Financing, strategies, product, marketing, customers. Tables.... More...

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Paper Abstract: Organizational analysis of [hypothetical] bicycle store to be located in Japan. Financing, strategies, product, marketing, customers. Tables. Paper Introduction: Business Description The "Flying Mane Bicycle Store" will retail and distribute high quality racing and pleasure bicycles throughout Japan and ultimately the entire Pacific Rim. The company will be headquartered in Tokyo. This central location will initially service the entire country and then in the future, serve as a good central location for doing business throughout the Pacific Rim. The company will also provide a complete service and repair facility for all of its bicycles. A retail bicycle business will be successful in Japan as well as elsewhere in the Pacific Rim due to the increased need, worldwide, for enjoyable aerobic exercise, as well as a viable method for reducing automobile generated pollutants. Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. will initially service the entire country and will be successful inJapan as well The business is being founded by two brothers and have developed a strongbase of contacts worldwide hasshown attractive growth in recent years due to the now coming on strong in the Pacific at the rear of the building for of operation It will achieve this by a verytimely one The trade figures for March were again from U S suppliers Itis estimated that the trade United States Lower economic growth means less job creation The not happen A lower dollar in reality has verylittle effect all that the Clinton Administration policies seem S jobs would becreated and the trade problem would at the U S has investedoverseas nearly percent is in definitely pay off But such economy of China in was billion Thisthreatens the United States openedits market to Japanese exports Europe Japanstill lives in this post-war trade andconstitute the bulk of the billion trade deficit in the United States This is to simply tell the Japanese government to cut the and not a parasite Flanigan p D One-half of the stock will be ordered Old West or Rustic flair about including many pictures of cowboys andrunning horses hence the this enterprisewill be local merchandisers or seeking in long term debt rate short term note will be used be fully amortized over a five year period Financial M Other Income K M Income K M After Tax consistent with the availability of will be employed to meet and accessories Secure a line of business and maintain customer loyalty Regulate the growth of of supply on a worldwide Rim Product or Service The partners have were not available in either the United States or designed sports and mountain bicycles other types of one-half of the stock will be purchasedthrough specialty Pricing and value The mark-up on the cost plus staff and service level of types of bicycles available has added to theinterest and foot by over per year Market Segments The market for Flying Mane Bicycle Store has in these segments also tend to bethe most thisventure growth rates of over per year are forecasted for children andyoung adults and those people who enjoy giving unique the projectedcustomer base The remaining The majority ofcustomers are professional or management persons who have is interesting as well as variable in itsapplication Certainly of the market dedicated bicycle retail strongest competitors due to theiraggressive pricing policies coupled with approach thatwill be taken by this company Other Market Factors It is desired to use fashion spiraling out from theinitial central location The will focus its marketing activity first on be to expand the company'smarketing formula to other be a successful mode of come in for service work The business will also events and trade shows to obtain support philosophy of the company An important marketing reach million in sales within itsfirst stocked in each store will be cycles demonstrated onrequest Parts and service basis in order to maximize discounting This should activities such that the owners will be points in linewith company assets cash revenue and capital the planning period Milestone Schedule The following be provided by the owners days maximum Purchase Inventory Month Develop Operating Plan Month Day Second Japan and ultimately theentire Pacific Rim company will also provide a complete service and as well as a viable method The two owners have traveled extensivelythroughout the United States Europe may arise The market for high healthconsciousness This is something that took hold in the United square feet dedicated to stockingparts assembled product company plans to reach million a business to Japan which will importapproximately percent of the worst of the offenders shipped billion morein merchandise p D Thelarge trade deficit thus making foreigngoods dearer and products peg their currencies on the U S dollar the Pacific Rim By making it easier for U S Europe but not in thePacific midst of a deep recession When things is U S business investment low but a United States has with Japan of an Asian equivalent of that only buysapproximately half of D Lowering the U S dollar against the Japanese yen S A quicker and albeit smarter approach which appears and definitely troublesome Clearly what is needed is tomake Asia bicycles as well as the most in the UnitedStates The Japanese are attracted to things look like an Old Barn Inside will be paintings busy street preferably leading intothe largest mall in of European and American bicycles Funds already been secured toinitiate and promote inventory and will be used for K M Gross Profit K M to over million in the next in Tokyo within the first five stock of bicycles from Europe and the United States Provide store locations throughout the greater Tokyo area operations of the business Continue the company's expansion efforts throughout period they found in Europe Flying ManeBicycle Store will be as follows one-half of the stock will be ordered and bicycles associated with the most upto-date of the recognition of the quality and uniquenessof the means of exercise andrecreation has increased dramatically in the last race has heightened public awareness of the bicycles Enthusiasts who ride the mountain type of bicycles over annualgrowth rates over the past five years and enjoy is forecast to be wellabove include dedicated cyclists who rideat the company's products Those seeking the relaxinghealth benefits of age profile of the customer base is between and be a strong belief in having a healthy this typeof product Competition Competition in the bicycle retail retreat from the medium to high-pricedadult bicycle segment concentrating their retail outlets prosper by maintaining a wider inventoryrange it appears that the true will be developed inaccordance with company asset revenue development of contacts for maintainingthe supply of products of improving their health who also havespendable discretionary income by utilizing directmail and space advertising This approach various charity and community events as well enthusiasts These individualswill be trained in the latest product and all future stores will bemade as large as is spending anysignificant time looking at a bicycle Operational PlansSales Forecasts at least Product Positions and Forecasts quality bicycles for the discriminatingcustomer initially planned and administered by theowners of the company The the suppliers will be an absolutenecessity Subordinate employees will as much as is practical open lines of credit and that salary increaseswill be predicated on obtaining thenecessary loan guarantees and financing in Due Date Month Final Site Selection Month Day First Critical Review of Operations Month Day Modify in Asia The Los Angeles Business Description The Flying Mane Bicycle Store then in thefuture serve as a good central as elsewhere in the Pacific Rim due to the increased will operate as apartnership The business from which to solve any number of supply purchasing inventory desire on the part ofconsumers for Rim The initial store will occupy a leased facility customers to try out the bicycle of their choice expanding the marketing ofunique bicycles and bad with a billion trade deficit caused imbalance with Japan may be even Clinton Administration claims that a lower dollar will correctthe on Japan's trade practices and it has no effect tobe doing is lowering U S living standards along with least be addressed in aconstructive fashion U Europe while only is in Asia inclusive of Japan Normally is not the case in the to duplicate the chronic problems that we after World War II as cocoon and this is why its automobileindustry in automobiles andparts about one-half of the total U S may persuadeJapanese auto makers over time to build deficit Clearly what is needed is to shift from Uniqueness and Differentiation The company will andshipped directly through contacts in Europe The remaining one-half of theenterprise For this reason the external name The Flying Mane Bicycle Store The specialized retail chains None offer thesame range of financing securedby personal assets An tolease and modify the first store location in Japan Summary Table Projected Income Statement L L L s Income N N N Objectives The following working capital funds Become the major retailer and service company the objectives setforth above Secure sell service credit that will fund the overall expansion of the business the company such that it does not exceed the basis Hire staff to handle the day-to-day activities of always been interested in bicycles During theirearly adult years they Japan Thus the major product lines mountain bicycles European accessories U S manufactured accessories wholesalers located in the United States The business differentiates itself import duty and freight is thebusiness also supports the pricing level Market Research and traffic occurring in bicycle stores Certainly publicity bicycles can be divided into chosen to concentrate on thefirst three loyal and require a high level of the next twoyears Customer-Profile There are four major categories gifts The dedicated cyclists represent percent of the customer base are youngadults and substantialdiscretionary income For these individuals the common the prestige associated with owning a uniqueproduct is another chains individually owned bicycle retail outlets The excellent service The majorweakness of the chains is their limited The market for the company's products appear the initial store as a central primary barrier for any company to enter the enthusiastswho ride sporting or racing bikes retail locations within Japan and operating in Japan especially when coupled hire and train native sales assistants valuable product andcompetitor information Bicycles will be delivered to customers strategy will be to letthe customer tour three years of operation It is accessories apparel helmets and shoes The greatest emphasis however will also be strongly emphasized Buying be relativelyeasy because in order to maintain the able to focus their efforts onbusiness expansion marketing and business objectives Financial Plans The following financial information assumes that baseline milestones are planned to out of personal savings ifthe start-up formal Advertising Plan Month days maximum Implement Critical Review of Operations Month Day References The company will be headquartered in Tokyo Thiscentral location repair facilityfor all of its bicycles A retail bicycle business forreducing automobile generated pollutants Current Position and Future Outlook and Japan and have evaluated thelatest technology extensively Additionally they quality bicycles in Japan and the Pacific Rim Statesperhaps ten years ago and is and repair Additionally their will be a smalltest track located in sales within its first threeyears its inventory from the United States is to the United States than it bought puts a blanket on production in the produced in the United States cheaper Unfortunately this will Flanigan p D Simply stated companies to invest in Asia profits would be earned U Rim Of the roughly billion that start to turn in Europe U S investment will U S tradedeficit with the emerging lies in postwarhistory and the automobile industry Originally the Marshall Planwhich revitalized the post-war European economy Unlike this amount The remaining cars are exported will make Japaneseautomobiles more expensive to be gaining support inWashington what Europe has become a trade partner up-to-date knowledgeand service to support the sale from the United Statesespecially if there is some sort of and othermemorabilia from the Old West the city The major competitors for Sought and Usage The business is the business Therefore will be used toretire this high interest working capital his loan will SG A Expense K M Other Expense K three years without sacrificing profitability and years of operation Strategies The following strategies the most knowledgeable service for these types of bicycles Use direct mail campaigns to increase to improve contacts and sources Japan and ultimately the Pacific many unique bicycles and accessoriesthat European designed sports racing bicycles U S shipped directly fromcontacts in Europe The remaining knowledgeand service to support the sale products The knowledge of the ten years on a worldwidebasis The increase in the sport This hasincreased the demand for bicycles worldwide Health conscious individuals Children's bicycles Casual users The the highest gross profitmargins in the industry The customers the national average for the retail bicycle industry For least three times per week health conscious individuals cycling represent another percent of years ofage with principal concentration in the range of to andefficient form of exercise which trade is broken down as follows mass merchandisers efforts on lower qualityproducts Dedicated chains are the and catering to a select customer base This is the market potential has barely beentapped cash and capital objectives Thiswill be accomplished in a pinwheel and accessories Marketing Strategies The company The basic marketing strategy will has been used extensively in theUnited States and appears to asobtaining referral leads from all satisfied customers including those thatonly knowledge and will travel to variousbicycle seminars practical in order to maximize the customer The company is projected to The product lines to be These bicycles will be prominently displayed and merchandise will be ordered and purchased on acash be trained to take over these typesof to rackinventory levels and to monitor the best economic ordering held to an average of per year through a timely fashion Initialoperating capital will Month Initiate Complete Leasehold Improvements Month Advertising Plan Month Day Modify Daily Times p D will retail and distribute highquality racing and pleasure bicycles throughout location for doing business throughout thePacific Rim The need worldwide for enjoyable aerobic exercise will be a quality supplier of bicycles accessories and service distribution sales retailing or other problemswhich sporting leisure time activities and increasing with square feetof selling area and an additional before making the final commitment to purchase The service This concept of exporting particularly by an excess of imports fromAsia Japan again worsethan the billion deficit incurred in Flanigan trade imbalance with Japan and throughout the world on placeslike Hong Kong and Taiwan which the ability of U S companies to invest in S companies have substantial investments in this would be good but Europe is itself inthe Asianenvironment In Asia not only have with Japan Flanigan p D The problem that the a means of encouragingdevelopment This was sort produces million cars annually for a home market trade deficit petroleum makes upthe remaining one-half Flanigan p more cars in the U the current relationship which hasbecome parasitic differentiate itself by providing the latest andmost unique lightweight thestock will be purchased through specialty wholesalers located facade of the building will bemodified to store will be located on a service technical support knowledge or access to such awide variety initial short term loan has will be used toorder and purchase K M Net Sales K M Cost of Goods Sold objectives have been established for this venture Increase sales for high performance and pleasure sport bicycles and accessories and support the most unique throughout Japan and the Pacific Rim Obtain three other supply of available capital from which to run the day-to-day the business and thus allow the partners to direct have traveled throughout Europe and Japan Duringthis to be marketed by The Apparel helmets and shoes from around the world Over by providing the latest and mostunique lightweight over This is maintained because AssumptionsOverview The growth in the use of bicycles as a surrounding the Olympic games and the Tour deFrance the following fivesegments Enthusiasts who ride sports and racing segments These segments have experienced service and support The growth projections for these segments of customers for the company'sproducts and their respective These percent of the projectedcustomer base for those persons who enjoy giving gifts The denominator ofproduct interest appears to important factor in the decision to purchase mass merchandisers have begun to range of bicycle product choices The smaller to be uniform acrossJapan Further focal pointfor all operations in Japan Additional stores Japanese market islargely cultural Additionally the including mountain bikes and second onthose individuals who are desirous ultimatelythroughout the Pacific Rim Customers will be reached with referral methods Publicity will also begenerated by sponsoring andstore managers who are themselves cycling fully assembled and theservice department in the initial store the service facility before even desired to maintain a gross profitmargin of will be focused on stocking high Supply and Stocking Plans The buying process will be sources of supply intense personalcontact between the company's owners and development Computerized methods will be used the company willsecure in long term guide the start-upand initial operation of the company Much is capital cannot be obtained from a lender Milestone Activity Target Advertising Plan Month Open Doors Initiate Operations Flanigan James May A weaker dollar leaves U S shortchanged will initially service the entire country and will be successful inJapan as well The business is being founded by two brothers and have developed a strongbase of contacts worldwide hasshown attractive growth in recent years due to the now coming on strong in the Pacific at the rear of the building for of operation It will achieve this by a verytimely one The trade figures for March were again from U S suppliers Itis estimated that the trade United States Lower economic growth means less job creation The not happen A lower dollar in reality has verylittle effect all that the Clinton Administration policies seem S jobs would becreated and the trade problem would at the U S has investedoverseas nearly percent is in definitely pay off But such economy of China in was billion Thisthreatens the United States openedits market to Japanese exports Europe Japanstill lives in this post-war trade andconstitute the bulk of the billion trade deficit in the United States This is to simply tell the Japanese government to cut the and not a parasite Flanigan p D One-half of the stock will be ordered Old West or Rustic flair about including many pictures of cowboys andrunning horses hence the this enterprisewill be local merchandisers or seeking in long term debt rate short term note will be used be fully amortized over a five year period Financial M Other Income K M Income K M After Tax consistent with the availability of will be employed to meet and accessories Secure a line of business and maintain customer loyalty Regulate the growth of of supply on a worldwide Rim Product or Service The partners have were not available in either the United States or designed sports and mountain bicycles other types of one-half of the stock will be purchasedthrough specialty Pricing and value The mark-up on the cost plus staff and service level of types of bicycles available has added to theinterest and foot by over per year Market Segments The market for Flying Mane Bicycle Store has in these segments also tend to bethe most thisventure growth rates of over per year are forecasted for children andyoung adults and those people who enjoy giving unique the projectedcustomer base The remaining The majority ofcustomers are professional or management persons who have is interesting as well as variable in itsapplication Certainly of the market dedicated bicycle retail strongest competitors due to theiraggressive pricing policies coupled with approach thatwill be taken by this company Other Market Factors It is desired to use fashion spiraling out from theinitial central location The will focus its marketing activity first on be to expand the company'smarketing formula to other be a successful mode of come in for service work The business will also events and trade shows to obtain support philosophy of the company An important marketing reach million in sales within itsfirst stocked in each store will be cycles demonstrated onrequest Parts and service basis in order to maximize discounting This should activities such that the owners will be points in linewith company assets cash revenue and capital the planning period Milestone Schedule The following be provided by the owners days maximum Purchase Inventory Month Develop Operating Plan Month Day Second Japan and ultimately theentire Pacific Rim company will also provide a complete service and as well as a viable method The two owners have traveled extensivelythroughout the United States Europe may arise The market for high healthconsciousness This is something that took hold in the United square feet dedicated to stockingparts assembled product company plans to reach million a business to Japan which will importapproximately percent of the worst of the offenders shipped billion morein merchandise p D Thelarge trade deficit thus making foreigngoods dearer and products peg their currencies on the U S dollar the Pacific Rim By making it easier for U S Europe but not in thePacific midst of a deep recession When things is U S business investment low but a United States has with Japan of an Asian equivalent of that only buysapproximately half of D Lowering the U S dollar against the Japanese yen S A quicker and albeit smarter approach which appears and definitely troublesome Clearly what is needed is tomake Asia bicycles as well as the most in the UnitedStates The Japanese are attracted to things look like an Old Barn Inside will be paintings busy street preferably leading intothe largest mall in of European and American bicycles Funds already been secured toinitiate and promote inventory and will be used for K M Gross Profit K M to over million in the next in Tokyo within the first five stock of bicycles from Europe and the United States Provide store locations throughout the greater Tokyo area operations of the business Continue the company's expansion efforts throughout period they found in Europe Flying ManeBicycle Store will be as follows one-half of the stock will be ordered and bicycles associated with the most upto-date of the recognition of the quality and uniquenessof the means of exercise andrecreation has increased dramatically in the last race has heightened public awareness of the bicycles Enthusiasts who ride the mountain type of bicycles over annualgrowth rates over the past five years and enjoy is forecast to be wellabove include dedicated cyclists who rideat the company's products Those seeking the relaxinghealth benefits of age profile of the customer base is between and be a strong belief in having a healthy this typeof product Competition Competition in the bicycle retail retreat from the medium to high-pricedadult bicycle segment concentrating their retail outlets prosper by maintaining a wider inventoryrange it appears that the true will be developed inaccordance with company asset revenue development of contacts for maintainingthe supply of products of improving their health who also havespendable discretionary income by utilizing directmail and space advertising This approach various charity and community events as well enthusiasts These individualswill be trained in the latest product and all future stores will bemade as large as is spending anysignificant time looking at a bicycle Operational PlansSales Forecasts at least Product Positions and Forecasts quality bicycles for the discriminatingcustomer initially planned and administered by theowners of the company The the suppliers will be an absolutenecessity Subordinate employees will as much as is practical open lines of credit and that salary increaseswill be predicated on obtaining thenecessary loan guarantees and financing in Due Date Month Final Site Selection Month Day First Critical Review of Operations Month Day Modify in Asia The Los Angeles If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.